Moderated by Search Engine Expert: Danny Sullivan

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With millions of web surfers turning to search engines each day to find web sites, can you afford not to be found by them? Search engines can generate significant traffic for those who take the time to understand them better. At this unique one-day event, you'll learn the ins-and-outs of search engine marketing from top experts in the field.
Search Engine Strategies 2000 features presentations and panel discussions that cover all aspects of search engine-related promotion, such as:
Back To Basics - Get up to speed with how search engines work. Even experienced marketers will find this refresher interesting.
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